Privacy Policy – Deep Vida 

Effective Date: 20 AUG 2025
Entity: Deep Enterprise (proprietorship of Mr. Chittaranjan Dutta)
Brand: DEEPVIDA
Registered Address: 5/4 Nabapally, 22 Bigha, P.O – Joka, Kolkata – 700104, West Bengal, India
Contact: adsdeepvida@gmail.com | +91 90737 03771

1. Introduction

Deep Vida (“we”, “our”, “us”) values your trust. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website www.vi-unitkhadi.com, purchase our products, or interact with our services.

We comply with the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable Indian e-commerce and food safety regulations.

2. Information We Collect

We may collect the following categories of personal data:

  • Identity Information: name, billing/shipping address, contact number, email.

  • Transaction Data: payment details, order history, invoices, refunds.

  • Technical Data: IP address, browser type, device info, cookies, log files.

  • Communication Data: emails, messages, queries via website/contact forms.

  • Marketing Data: preferences, reviews, survey responses.

3. How We Use Your Data

We use your personal data for:

  • Processing and fulfilling orders (payments, shipping, returns).

  • Customer support and service improvements.

  • Marketing, promotions, and personalized offers (only with consent).

  • Legal and regulatory compliance (GST, FSSAI, accounting, taxation).

  • Fraud prevention, security monitoring, and dispute resolution.

4. Sharing of Data

We do not sell your personal data. However, we may share data with:

  • Service providers (Shopify, payment gateways, logistics/courier partners).

  • Legal/regulatory authorities (when required under law).

  • Marketing/analytics partners (Google, Meta, WhatsApp, email/SMS providers) – only with consent.

5. Data Retention

We retain personal data for as long as necessary to:

  • Fulfil the purpose of collection (order completion, support).

  • Meet legal/regulatory obligations (tax, FSSAI, GST).

  • Resolve disputes.

When no longer needed, data is securely deleted or anonymised.

6. Your Rights (under DPDP Act, 2023)

You have the right to:

  • Access and request a copy of your personal data.

  • Correct inaccurate or incomplete data.

  • Withdraw consent at any time.

  • Request deletion of your personal data (subject to legal retention requirements).

  • Opt out of marketing communications.

Requests can be made to our Grievance Officer.

7. Cookies & Tracking

Our website uses cookies and similar technologies to:

  • Remember user preferences and cart details.

  • Improve browsing experience.

  • Analyse site traffic and performance.

You can disable cookies via your browser, but some features may not work properly.

8. Data Security

We implement reasonable technical and organizational measures to protect your data, including:

  • Encrypted payment gateways (UPI, cards, net-banking).

  • Secure Shopify hosting with SSL.

  • Restricted internal access on a need-to-know basis.

However, no method of transmission over the internet is 100% secure.

9. Children’s Privacy

We do not knowingly collect personal data from children under 18. If you believe a child has provided data, please contact us for deletion.

10. International Data Transfers

As our website is hosted on Shopify (Canada/USA servers), your data may be transferred outside India. By using our website, you consent to such transfers subject to safeguards.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Effective Date.”

12. Contact & Grievance Officer

For any concerns, requests, or grievances, contact:

Grievance Officer
Name: [To be appointed – can be Proprietor himself]
Email: adsdeepvida@gmail.com
Phone: +91 90737 03771
Address: 5/4 Nabapally, 22 Bigha, P.O – Joka, Kolkata – 700104, West Bengal, India